Interesting observations of the market IT shared New York Times reporter Nick Wingfield on his blog. He offered to look at the major players in the sector, especially Apple, Google and Microsoft, in terms of how often the representatives of these companies speak about the future, pishutVesti.
Proposal is accepted, let's think. So, Apple behaves surprisingly modest. A little poetry managers allow themselves only during the presentation of new products, and here we are talking about the future of rare, most of what Apple has already achieved so far and what will achieve a just released new. However, it should remember the iWatch, which at the moment can be called "the gadget of the future", of course, if the rumors of a flexible glass will be truthful. But you can not say that the Cupertino-based company provides daily public picture of the new reality, which will be possible thanks to this product.
Google is guesswork more often. Most ambitious "project of the future" were glasses Google Glass. Talk about how much this gadget will change our reality the company started several years ago. Parallel Google develops and promotes the idea of an autopilot for cars, which is still too far from realization.
But the champion of the predictions - it is certainly, Microsoft. The company has been trying to guess which way the market will develop high technology, but, in contrast to Apple, which is finding the correct trend, "silently" produces a new type of device, such as iPad, Microsoft looks at things more globally. So, Tablet Surface in some way is an evolution of giant touchscreen table-PixelSense. And on the last presentation for elected representatives of journalists demonstrated a "House of the Future", which was a place and a huge screen on the newly acquired company Perceptive Pixel. To list examples of this futuristic thinking Microsoft can be very long.
The question is, which approach the current market conditions is the most successful. Apple in recent years have often surprised experts, creating a niche market from scratch and getting a nearly complete control over them. Former CEO Steve Jobs even called "the oracle." But in 2012-2013. We do not see the new truly revolutionary device, which scares many analysts.
Google benefits from the fact that working with a lot of companies, and therefore, can sell their technology as their own, not making a deal with M & A. However, this does not deprive the company of appetite for mergers and acquisitions. The problem is that the natural "iron" part of the business obviously weaker than the software created by Google, and thoughts of the future is not possible to change the situation.
As for Microsoft, the picture of the future has long been a hallmark, from which it can not and does not want to give up. Despite the fact that since the first Windows we rarely see a truly revolutionary device, some of the innovations developed by engineers to present the fantastic gadgets still find use in a real production company. Bill Gates and Steve Ballmer prefers to invest immediately in several versions of the "future" and offer these options to customers, while Apple and Google to impose its vision.
Perhaps the less said about the future of the company, the more chances it has to "bend" under her market today, but the less room for maneuver in the future remains.
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